London is the most popular hashtag on twitter with ‘London’ and ‘travels’ posted over 630,000 times in 2015, 200,000 times more that the next destinations, Paris, New York, Rome and Tokyo. The word ‘London’ in itself was tweeted over 80,000,000 times in 2015 along with the words ‘art’, ‘tarvels’ and ‘fashion’. A study also showed that the top attraction in London on twitter was the famous London Eye. London also holds top spot as the most searched city since 2004 on Google; the city where the most selfies on Instagram were taken. Social media sharing occupy a large part of travelers’ experiences while on holidays, with 89 per cent saying they used them.