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Vicky Kagia’s ordeals, the issue with Katerina Zarifi, and ERT’s decline

As 2024 comes to a close, the initial plans for Greek television are being reevaluated, with the future looking increasingly challenging

Newsroom December 5 03:00

The television landscape in 2024 has been unpredictable, with the initial enthusiasm fading away. TV series and game shows are struggling, morning shows are facing unexpected shifts, and the only program maintaining steady performance is The Voice. Satirical shows are performing relatively well, with the exception of Moutsinas, reality shows remain invisible, My Style Rocks is painfully boring, and talk shows are in crisis.

Does the medium need a reboot? Likely. Following the same beaten path seems futile. There’s no surprise, inspiration, creativity, or intrigue. It’s merely a recycling of old ideas, and the results are clearly reflected in the ratings charts. Television—strong, engaging television—has fallen victim to its own people. Specifically, to many of the executives who have held their positions for decades but seem incapable of adapting to modern trends. They trap programming in uninspired routines: hiring journalists to act as entertainers, filling game shows with actors to ensure “classiness,” inviting the same ten “celebrity pundits” to reality shows, hosting judgmental panels, and hurling critical arrows at the competition.

What’s needed is fresh ideas and modern television—genuinely modern, not just in name but in substance. In the United States, visual storytelling is surging, content is evolving rapidly, and the focus is shifting away from personalities to emphasize the power of contemporary visuals. Meanwhile, here in Greece, it’s just “the same old story.”

During an interview with Danai Barka, Vicky Kagia revealed:
“Stepping away from television helped me reconnect with myself and what I’ve always been. I had forgotten that part of me. I went back to being carefree, overly spontaneous, and sometimes even a bit naive—intentionally so. I let things slide and stopped paying them too much attention. I had been forced into a jungle that restricted me in many ways with habits that didn’t suit me. I was trapped in a framework that wasn’t mine; it wasn’t who I am.”

She went on to share more personal insights:
“All of this had an impact on my health. I experienced fainting episodes—my blood pressure would spike, my pulse would drop, my entire body hurt, and I couldn’t stand. These issues had no medical explanation; they were psychosomatic.”

Given all this, it seems unlikely that Ms. Kagia will return to television. If she values her well-being, she’ll steer clear of such tribulations. Rightly so.

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As for Katerina Zarifi, she’s enjoying her time on set and eagerly anticipates her return. However, it won’t be on Fay Skorda’s show or on Mega. Instead, she seems to be waiting for an offer for something fresh and uniquely her own. Best of luck to her!

Meanwhile, something is amiss at ERT’s headquarters in Agia Paraskevi. Many productions are being devalued, viewership is plummeting, and audiences are drifting away. Only Studio 4 seems to retain its following, though even that appears precarious for ERT.

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#ERT viewership decline#Katerina Zarifi#My Style Rocks criticism#The Voice ratings#Vicky Kagia
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