×
GreekEnglish

×
  • Politics
  • Diaspora
  • World
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Cooking
Friday
16
Jan 2026
weather symbol
Athens 12°C
  • Home
  • Politics
  • Economy
  • World
  • Diaspora
  • Lifestyle
  • Travel
  • Culture
  • Sports
  • Mediterranean Cooking
  • Weather
Contact follow Protothema:
Powered by Cloudevo
> World

UK bans commercial for showing a woman taking care of a baby! (video)

The Advertising Standard Authority said it presented "stereotypical gender roles"

Newsroom August 15 12:44

A Volkswagen commercial has been banned in the UK for violating “gender stereotypes” because it showed a woman caring for a baby.

The ad shows a scene of a woman and a man in a tent on a cliff face, two male astronauts floating in a spaceship and a male para-athlete with a prosthetic leg doing the long jump.

At the end of the clip, a woman is seen sat on a bench next to a pram.

The commercial was banned by the UK Advertising Standard Authority (ASA) after just three people complained, with the ASA asserting that it violated gender stereotyping rules.

>Related articles

Armed robbery in Thessaloniki with gunfire at a pawn shop

Why Gen Z is returning to religion: what new research in the United Kingdom shows

BBC to ask US court to dismiss Trump defamation lawsuit

“By juxtaposing images of men in extraordinary environments and carrying out adventurous activities with women who appeared passive or engaged in a stereotypical care-giving role, we considered that the ad directly contrasted stereotypical male and female roles and characteristics in a manner that gave the impression that they were exclusively associated with one gender,” said the ASA. “We concluded that the ad presented gender stereotypes in way that was likely to cause harm and therefore breached the Code.”

You can be the judge about the claims by ASA:

Ask me anything

Explore related questions

#ad#banned#car#car commercial#care taker#commercial#gender roles#pram#UK#woman baby
> More World

Follow en.protothema.gr on Google News and be the first to know all the news

See all the latest News from Greece and the World, the moment they happen, at en.protothema.gr

> Latest Stories

President of Air Traffic Controllers: Another communications blackout possible in the near future

January 16, 2026

Trump threatens tariffs against those who oppose U.S. plans for Greenland

January 16, 2026

X is down, thousands report problems

January 16, 2026

“Her father cut her hair because she asked to go to a hair salon, they never gave her money”: New testimonies about Laura

January 16, 2026

Rama persists after rant at Greek journalist and questions the link between “Greek speakers” and Plato and Aristotle

January 16, 2026

CIA chief in Venezuela meets with Rodriguez

January 16, 2026

Less alcohol and lower speeds with the new Highway Code and strict fines

January 16, 2026

The historic cafes of Athens: 12 legendary hangouts lost to time

January 16, 2026
All News

> Economy

Greek firms secure key roles in Libya’s reconstruction

21 Memoranda of Understanding in Benghazi with the Reconstruction Fund - Metlen, TERNA, ADMIE, Archirodon, THEON, TTSA, SALFO, HILLCON and the Greek business footprint in energy, networks, infrastructure, health, pharmaceuticals, food, education and digital projects

January 16, 2026

Latsis Group: This is the new project of Aura Residential’s 219 apartments in Elliniko

January 16, 2026

Industry: Energy deadlock after Commission’s “no” to Italian pricing model

January 16, 2026

ENFIA discounts explained: How home insurance unlocks up to 20% off – 21 answers from AADE

January 16, 2026

Tourism: Greece, Athens, and Attica lead with over 4.75 billion euros in revenue by 2019—Doubling previous figures

January 15, 2026
Homepage
PERSONAL DATA PROTECTION POLICY COOKIES POLICY TERM OF USE
Powered by Cloudevo
Copyright © 2026 Πρώτο Θέμα